Branding is more than just your logo. A logo design is actually just a small piece of the whole branding picture. By definition, Branding encompasses the foundation of your brand. Visual Branding or  Visual Identity as other industry experts would call it is just one but equally essential part which makes up your BRAND.

By having a cohesive brand identity, you are helping your audience understand your business more. Remember that audience, nowadays, are very visual. To be able to communicate your brand’s message and represent your business at a more personal level, you need to speak to your customers. One very effective way of doing this is to have a polished, cohesive, and compelling brand identity. 

You see, branding is more than just the pretty graphics and the glittery logo. Your visual identity is your own unique mark or signature which makes your brand recognizable. BUT, to make it work for your marketing efforts, it should be aligned with the strategy that you already have in place.
A few steps that you can take to create an aligned identity: